Change is a conceptual Apple spec advertisement built around the idea of transformation. The iconic Apple logo becomes a visual anchor as its material and appearance continuously change alongside the environment, transitioning from a desert landscape into a lush forest.
The goal was to create a premium, cinematic product advertisement while exploring how materials, environments, lighting, and motion can communicate a brand idea without relying heavily on dialogue or text.
I developed the concept, visual direction, and overall art direction for the piece. I designed and created the 3D logo treatment in Blender and developed the surrounding environments to support the visual transformation.
I created and animated the changing materials and textures on the logo, carefully coordinating those changes with the transition in the surrounding environment. I also handled the lighting, camera animation, 3D animation, and rendering to create a polished commercial aesthetic.
I completed the project through compositing, editing, and color, shaping the final piece to feel like a finished advertising concept rather than simply a 3D animation test.