Wings is a Red Bull spec advertisement centered around the energy drink can. The piece uses dramatic lighting, high-detail materials, dynamic camera movement, and cinematic presentation to give the product a heightened sense of energy and physical presence.
The project was an opportunity to explore the visual language of high-end product advertising while demonstrating my ability to build and animate a recognizable commercial object in 3D.
I developed the creative concept and visual direction and created the 3D product presentation from the ground up. I designed the surface treatment, paying particular attention to the condensation, water movement, and reflective qualities of the can.
I handled the dyanmic lightning flashes and camera movement to create a high-energy commercial presentation, as well as the 3D animation and rendering. I then completed the piece through compositing, editing, and color.
The project allowed me to focus heavily on the relationship between product design, cinematography, motion, lighting, and material quality — all essential elements of product-focused motion design.